Humatt’s new Buttons the Bear and Friends collectable themed range of plush toys appeals to all ages through a variety of presentations and seasonal changes.

So who is Buttons Bear? Well, on the continuing storyline front, he is a soft and smiling cuddly bear with a magic button, which takes him on electrifying adventures with his gang of friends; just wait until the books are completed to find out more about this ongoing story!


This innovative range not only appeals to a broad customer base and is highly collectable, but is constantly developing, thereby keeping the range fresh, seasonally attractive and a great opportunity for increased sales. The Core Buttons range has target price points from £2.99 to £14.99 with the flexibility to run promotional activity and special price promotions: fair prices for luxurious, embroidered soft toys which can be bought as separate items or presented on two types of bespoke floor stands. For further information please order a catalogue or contact us.